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He and his father had designed his own home, purchasing a nearby property and renovating it to his desire of an extensive gaming area. Switching the focus of his YouTube content, Cassell later began to pursue vlogging on his channel named "Life of Tom", where his prominence in the genre took place from his life between Los Angeles and the UK.
The further success of his Twitch channel made it become the first to reach one million followers in August 2014.
During the growth of his online presence, Cassell reached one billion views in late 2013, and began to livestream on Twitch, hosting the same commentary over his gameplays. Follower and view counts updated as of 5 August 2022.Ĭassell's channel saw substantial growth, passing the one million subscriber milestone in June 2012, and was described by Eurogamer as "part of a phenomenon that the gaming industry has been slow to react to".
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